Press Materials

Adidas NEO Label


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Adidas has launched the Adidas NEO Label, designed by global style icon and guest designer of Adidas, Selena Gomez. Taking inspiration from street style and by blending soft pink tones with tough monochrome looks, the pop princess creates a collection filled with the sweet, yet rebellious spirit.

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The full range is available at DOT @ Bugis+, DOT @ Tampines 1, BHG Tampines and through the online shop. The Adidas NEO footwear is available at Feder Sports at People’s Park. The price of the Adidas NEO Label ranges from SGD$29 to SGD$89.

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Get your soles on high with these new affordable and chic kicks today!

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