A “Beary” Good Reason to Celebrate! Popobe® Bola Bears by Domino’s take the Field
Domino’s Pizza introduced its latest collectable premium today. Named Popobe® Bola Bears by Domino’s, these custom designed limited edition bears will be available for a limited time only, exclusively at Domino’s Pizza Singapore outlets in conjunction with the More Pizza More Football Campaign.
The world’s pizza delivery experts also officially launched the new “Bola Meal” deals as part of the campaign, offering customers the chance to collect the limited edition Popobe® Bola Bears at a special promotional price. Until July 20, fans of the pizza maker’s 2 pizza deals can now enjoy an extension of the popular deals in the form of Bola Meal 1, which offers customers two regular pizzas and a 1.5 litre soft drink bottle for $24.50 and Bola Meal 2 which comes with the new New Napolitana Baked Meatballs and two regular pizzas for $29.50.
With Bola Meal 1, one can also opt to get two large or two Xtra large pizzas with a 1.5 litre soft drink bottle for $35.50 or $46.50 respectively. All Bola Meal 1 pizza sizes will save customers up to $28.90. Alternatively, consumers can sate larger appetites or groups with two large pizzas and a serving of meatballs for only $40.50 or opt for two Xtra large pizzas and meatballs for $51.50. Each Bola Meal 2 deal of any size will gain customers savings of up to $30.90.
Popobe® Bola Bears by Domino’s may also be purchased as an add-on to Bola Meal 1 and 2 for $4.50 each or any other pizza purchase for the add-on price of $7.50. To win even more awesome prizes, simply take a selfie with your Popobe® Bola Bear and post it on Instagram with the hashtag #BolaBears.
Along with this great promotion, the introduction of Domino’s new Napolitana Baked Meatballs represent yet another addition to the pizza maker’s varied menu of offerings. These perfectly baked beef meatballs are smothered in mozzarella cheese and our classic napolitana sauce, and like all Domino’s Pizza products are guaranteed to arrive delicious and still warm from the oven. The new additions are available as an add-on for $8.80 with any pizza purchase and are also available à la carte for $10.80.
To kick off the More Pizza More Football Campaign by Domino’s, some lucky football fans had another ‘beary’ good reason to celebrate, the weekly champions of Domino’s Kickoff Online Contest were presented with their hard won prizes. The grand prize winner of Domino’s Kickoff Online Contest, who was also present at the launch, was presented with a 60” LED HDTV and 5 weekly 1st runner ups, 2nd & 3rd runner ups took home each an iPad, iPad mini and digital cameras.
Domino’s Kickoff Online Contest, which ran from April 28 until June 1, allowed players to accumulate weekly points by participating in the Facebook game. Participants were also able to increase their chances of winning by multiplying their scores through online purchase of Domino’s products. In addition there were also 50 consolation prizes, consisting of Domino’s e-coupons worth $30 each, up for grabs.
Linda Hassan, Senior Manager of Marketing for Domino’s Pizza Singapore & Malaysia, who kicked off the launch said, “These are some of the most exciting contest prizes that we have given out to date. For their love of football and Domino’s Pizza, we would like to offer our heartfelt congratulations to all our winners here today. Domino’s Kickoff Online Contest also gave us a platform from which to proudly present the latest addition to our menu, our new Napolitana Baked Meatballs.”
“Pizza and football fans will also get to collect Pedro, Juan and Eva, the limited edition Popobe® Bola Bears by Domino’s. These perfect football companions will only be around for six weeks so be sure to collect them all while stocks last.” he concluded.
Please visit facebook.com/DominosSG for more details on the ‘Bear-a-Selfie’ contest and other promotions and offers.