Branded Content Press Materials

Mitju’s Customisable ‘TICK TACK’ Shoes Launch Party @ ION Orchard!


Trend alert! Mitju, Singapore’s very own Japanese-Inspired shoe brand, has just launched their latest collection – customisable ‘TICK TACK’ Shoes at ION Orchard!

Screen Shot 2014-07-25 at 5.52.31 pm

Mitju, a fashion savvy footwear brand in Singapore, launches its latest collection of Japanese-inspired footwear named “Tick Tack Shoe”, showcasing a collection of exciting and interactive footwear that will reinforce Mitju as a brand that is fun and creative, catering to chic, trendsetting women with individual style and personality.

More than 100 attendees came down for the launch event hosted by celebrity blogger Silver Ang, including media partners, Mitju VIP cardmembers and celebrity bloggers and digital artistes from The Influencer Network, a PR and blogger management agency.

mitju

The new range of ladies footwear is centered around 3 basic shoe fabrics & shoe shapes with an array of over 60 colourful shoe accessories that enables anyone from young to old – to assemble and customize one’s desired masterpiece footwear that best fits her individual personality & style.

Each shoe is made up of two elements — the basic shoe which comes in 3 types of fabric, namely patent, leatherette and synthetic suede, and an array of detachable shoe accessories that allows one to “tack” on firmly & easily.

Screen Shot 2014-07-25 at 5.56.55 pm

 

Unlike the usual shoe shopping experience where one picks up ready-made footwear found on retail shelves, Mitju now levels up the entire shoe shopping experience in Singapore to all her fans – literally a personalised sole (“soul”) experience.    

Michelle Loon (Marketing & Business Development Manager) said, “Mitju Tick Tack shoes are easy & fun to make, and convenient for wearers to assemble themselves – True to the product DNA that goes along the lines of ‘No rules, anything goes’. Customer will first select the shoe fabric of their choice, then select from an array of fancy accessories of different styles to go along with it”.

mitju2
Left: TIN bloggers with Michelle and TIN Director Dennis Toh | Right: Host Silver Ang interviewing Sara Shantalle
Screen Shot 2014-07-25 at 6.10.15 pm
Celebrity host Silver Ang and TIN blogger Sara Shantelle

One of the celebrity bloggers from The Influencer Network (TIN) Sara Shantalle Lim said, ‘ I particularly like this new range of Tick Tack shoes. Nowadays, women are spoilt for choices but with Mitju shoes, we can mix and match any accessories to suit our mood or occasion. I love this new range of shoes!’

mitju4
Left: TIN bloggers and their favourite picks | Right: William and fellow bloggers
mitju3
Silver Ang customising her very own Tick Tack shoes

Mitju believes in the pursuit of continual perfection through consistent effort and determination. To discover beauty in the seemingly ordinary is a form of art that Mitju advocates.

The Tick Tack shoes are priced at $26.90 while the accessories range from as low as $6.90 to $14.90. This new collection will be available at the following locations in Singapore from 25 July 2014 onwards:

– Mitju ION Orchard #B4-28
– Mitju Plaza Singapura #B1-15

Alternatively, customers can purchase the shoes online from www.Mitjuonline.com (late August 2014 – do look out for it!)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s