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Old school wellness treatment gains popularity among younger crowd


Foot reflexology boutique boasts hip interiors, fun touches and support for emerging artists

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Take any old-fashioned ideas of dowdy foot reflexology parlours located in obscure corners of old shopping malls and cast them aside. Feet Haven is shaking off these outdated impressions and injecting a shot of fresh, youthful energy into the industry.

Along with café hopping, chilling out with tea and pastries, or spending the afternoon getting mani-pedis at nail bars-cum-cafés, Feet Haven is declaring foot reflexology a bona fide hipster activity to indulge in. Customers who are flocking through the door are young – typically in their 20s and 30s – card-carrying members of the generation who are spreading the word of this hidden wellness gem virtually and virally. And the trendy crowd approves: Feet Haven’s boutiques have received rave reviews among customers in the area and in the blogging community for its stellar foot reflexology and body massages.

Calming music and essential oil scents wafting in the air and free flows of beverages for customers come together to create a soft, intimate environment. But Feet Haven offers more for a discerning crowd who has seen it all. Customers pick their preferred levels of treatment intensity and engagement with masseurs with cards announcing “I like it hard”, “Soft touches”, “Silence is golden” or “I don’t mind small talk”. Fun daily status updates outside the shop and a cool, fresh interior style of clean walls accented by Polaroid shots and the work of independent artists and designers; shelves of books and magazines; and neutral, taupe furnishings make a welcoming, appealing impression. Feet Haven also hosts home-grown theatre performances at its premises.

The locations of its current two boutiques are hipster-approved; instead of hard-to-find spots in veteran shopping centres, they are established in shophouses within the creative, trendy districts of Katong and Serangoon Gardens, sharing neighbourhoods with establishments like Cedele and Brotzeit.

Signature standout treatments include the 60-minute Shiok Feet Indulgence; 60-minute Shiok Basic Body and 45-minute Shiok Basic Blend of a shoulder- and neck massage coupled with foot reflexology. Feet Haven only hires senior, experienced masseurs who provide pampering sessions that have lulled many customers to sleep long before the treatment ends.

 

 

Feet Haven Reflexology is located at #01-01, 136 East Coast Road and Serangoon Gardens, 4A Maju Avenue.

Katong Call 63447311

Serangoon Gardens 62882314

For more information, visit http://www.feethaven.com.

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