Integrated Influencer & Media Agency, The Influencer Network Communications acquires popular Food, Travel & Lifestyle Blog AspirantSG and its social media channels (Facebook Fan Page, Twitter and Instagram) with effect from 2 March 2015.
AspirantSG website registers on average 500k page views from 200k unique visitors per month and focuses on food, travel and lifestyle content for Singapore’s PMEBs (Professional, Managers, Executives & Business Owners) with a penchant for finer things in life.
From its humble beginning in 2012, AspirantSG has grown to be recognized by Skyscanner Asia Pacific as one of the Top 4 Travel Blogs in Singapore. ASEAN Up, a website empowering businesses & professionals for ASEAN and its member countries also featured AspirantSG as one of the Top 10 Blogs from Singapore that are of utmost interest for business or commercial purpose in Singapore & Southeast Asia.
With this first of the kind blog acquisition in Singapore, The Influencer Media now manages two Social Lifestyle Sites namely TheInfluencerMedia.com and AspirantSG.com. The addition effectively extended The Influencer Media reach to close to 300,000 consumers in Singapore.
TIN’s Influencer Director, Dennis Toh said ‘ AspirantSG’s segment reaches towards the white-collar professionals in Singapore which helps to close a segment gap in our current digital channel offerings. We are honored to manage this highly popular and viral lifestyle platform and we believe the appetite for social articles will increase over the next few years. We will continue to curate highly creative and engaging articles targeted at the Youth, PMEB and Family segments.
AspirantSG now joins the existing range of digital platforms and services provided by TIN. TIN currently manages 200 influencers, A Social Lifestyle News Portal, TheInfluencerMedia.com and an online programme The Influencer TV. This is in addition to digital & PR consultancy services provided by the agency.