Technology. We see how it has developed when we look at IT products but more often than not we do not recognise its presence in the products we use daily.
Shavers are one such product. How much can they change over the years you may ask? After all, they only serve one function. That is true but consumers are expecting more of their products. Comfort and convenience are amongst some of the qualifies they look for and Braun offers all that in their latest series of shavers.
Equipped with a revolutionary Intelligent Sonic Technology with 10,000 micro vibrations that reads your face and adjusts its power to the density of your beard, the Series 7 achieved the best score in shave closeness and waterproofness from the German consumer test institute, Stiftung Warentest.
Looking for efficiency? You don’t want to spend more than 10 minutes shaving now do you? It’s Active Lift™ feature is designed to capture flat-lying hair in any problem areas and shaves in the first stroke. In addition, its OptiFoil™ is the most advanced foil from Braun. The unique geometry with ergonomically sized holes allows to capture more hair and cut them deeper than ever before. Definitely shortens your shaving time and keeps it to a minimal. Efficiency, check.
What else does it offer? There are three Personalisation Modes that best fits your beard and skin: Extra sensitive – Normal – Intensive.Also, its fully flexible shaving system ensures maximum facial adaptability. So, it suits different preferences. You get to decide what works best for you.
If you are someone who is concerned about hygiene, you will be pleased to know that The Series 7 also comes with world’s only Clean&Renew station that removes 99.999% of germs with alcohol. By leaving your shaver in the Clean&Renew station, you can have it automatically charged and cleaned.
With all these technology fitted into one shaver, you can be assured of the best shaving experience with both comfort and convenience at your fingertips. I, for one, am confident that when it comes to Braun’s shavers, I can expect the best from them when it comes to their technology and that they will give us a pleasant shaving experience.
Braun’s Series 7 799cc is available in Singapore at all leading electrical and department stores at S$549. For more information, visit http://www.braun.com/global/male-grooming/series-shavers/series-7.html
Now for all the ladies out there, you probably have no interest in shavers unless you are intending to get a gift for a guy, so specially with you in mind, Braun introduces the newest Braun epilator, the Silk-epil 9 with Jessica Alba as brand ambassador.
This is part of the Break Free campaign that aims to inspire confidence in women and embrace opportunities. In a Google+ Hangout with her, she shared some fashion and hairstyling tips during the recent conference.
The message that Braun and Jessica want to share with the ladies is to break free from anything that holds you back.
They wish to empower women all over the world to break free and to believe in their personal strength by giving them the self-confidence they deserve. After all, when one feels good in her own skin and hair, anything is possible. Like Jessica Alba, they believe that feeling comfortable with yourself is the first step to breaking free and standing up for your beliefs.
Writer: Samuel Low