Branded Content Food

Who will become Asia’s Next New Food Hero?


Food Hero 2015- Twitter Photo 1

 

The Asia-wide talent search to find exceptional home cooks and aspiring presenters good enough to be crowned Asian Food Channel’s and Food Network’s next new Food Hero is set to return in May 2015. Two talents will be selected and given the opportunity of a lifetime to star on either Asian Food Channel or Food Network.

Starting today, interested participants can visit www.foodhero.asia and sign up for the Food Hero mailing list. Registrants will receive the latest updates and exclusive content related to the competition before it opens to public on 11 May.

From 11 May – 28 June 2015, aspiring talents will be able to download the new Food Hero application where they can upload video entries of themselves preparing and presenting a culinary dish or introducing their favorite dishes. The application, which will be available on Apple’s App Store and Google Play, will also feature tips on how to shoot a submission video as well as clips from last year’s Food Hero winners Sarah Benjamin and Michele Lean.

After submitting video entries, five promising entries will be shortlisted by the Asian Food Channel and Food Network team based on their personality, on-screen appeal and their ability to create engaging and creative content. The shortlisted entries will subsequently participate in a series of online culinary and travel-themed challenges.

Four finalists will then be selected and flown to Singapore where they will compete against each other in challenges that will showcase their hosting and cooking ability. Their performance in these challenges will finally determine who will be Asia’s new Food Heroes. The two winners will be announced in September 2015.

In 2014, Sarah Benjamin from Singapore and Michele Lean from Malaysia beat over 270 applicants to win the Food Hero title. Sarah starred in Must Try! Asia on Asian Food Channel while Michele went on to host Food Wars Asia on Food Network.

CheeK, head of creative, content and marketing of Scripps Networks Interactive, Asia Pacific said, “We are proud to have made Michele’s and Sarah’s dreams come true by hosting their own programs Food Wars Asia and Must Try: Asia on Food Network and Asian Food Channel respectively. Food Hero is a great way to identify and grow our local pool of on-air talent which is a crucial element of our channels’ content strategy. I can’t wait to see this year’s talents and make somebody’s dreams come true.”
Food Hero is a campaign run on Asian Food Channel and Food Network, and it is supported by Official Singapore Radio Partners, Kiss 92FM and One FM.

 

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