Lifestyle Press Materials

Sony Showcases New BRAVIA™ 4K LCD and Full HD TV Line-up in Singapore


The line-up of BRAVIA™ 4K LCD and Full HD televisions from Sony, announced earlier this year at CES 2015, will soon be available in Singapore. With sensational picture quality and super slim features, the new models, ranging from 32 to 75 inches in size, are an essential form of luxury for your home.

As the industry leader in 4K picture quality, Sony’s commitment to developing technologies to enhance the viewing experience is showcased with the 4K LCD line-up. The models are built with a new 4K Processor X1, further advancing the clarity, colour accuracy and contrast of the Sony 4K viewing experience. Combined with the advanced 4K X-Reality™ PRO upscaling algorithm technology, these televisions will analyse and upscale content to 4K resolution, providing the best image quality, regardless of the source material. The new X9000C series also features a new ultra-thin floating style, making it Sony’s thinnest range of TVs yet with edge-to-edge viewing.

The Full HD models allow you to enjoy a smarter TV experience with smooth and intuitive access to an exciting world of apps, games, movies, Internet videos and more. With over 20 years of learning-based methods drawn from picture quality improvement algorithms, X-Reality™ PRO up-scales picture quality and makes visuals appear so realistic on screen, you’ll feel as though you are viewing the actual object. Additionally, the BRAVIA™ R series invites you to go beyond ordinary television experience with an exciting range of accessible apps. You will be invited to a treat with a beautiful combination of Full HD pictures and slim design that flatters just about any living space.

Smarter Television Viewing Experience

Some of these new televisions, such as the BRAVIA™ X series as well as the W800C and W850C models, will support Google’s latest Android TV operating system, making it easy to stream videos, function as a gaming device, and provide enhanced features like Google Cast™ and Voice Search. Google Cast™ will present you with greater connectivity than ever before by enabling you to cast contents from mobile devices. Additionally, Voice Search is available through a remote equipped with a microphone. With access to Google Play™, you can enjoy what they like to do on a smartphone or tablet, from their television.

2015 BRAVIA 4K LCD Line-up:

X9000C Series 4K LCD TV (55” and 65” Class models)

  • The thinnest LCD TV yet from Sony, at approximately 4.9mm (at its thinnest part); the revolutionary floating style is virtually frameless and mounts flush to your wall.
  • Features new 4K Processor X1 to improve clarity, colour accuracy and contrast of HD and 4K video.
  • 4K X-Reality™ PRO to bring stunning details with Sony’s unique algorithm of reality creation database for whatever you are watching, such as TV broadcast, DVD, Blu-ray disc, internet videos and digital still photos.
  • Brilliant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy by the new engine.
  • Supports Google’s latest Android TV operating system, making it easy to stream videos, function as a gaming device and provide enhanced features.
  • Google Play™ lets you enjoy what you like to do on a smartphone or tablet, from your television.
  • Other features: Ready for the latest 4K new spec “HEVC” and “VP9” which can receive 4K distribution services and YouTube in 4K.

X9300C (65” Class model) and X9400C (75” Class model) Series 4K LCD TV

  • Features new 4K Processor X1 to improve clarity, colour accuracy and contrast of HD and 4K video.
  • 4K X-Reality™ PRO to bring a stunning detail with Sony’s unique algorithm of reality creation database for whatever you are watching, such as TV broadcast, DVD, Blu-ray disc, internet videos and digital still photos.
  • Brilliant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy by the new engine.
  • X-tended Dynamic Range™ Pro (75” model) and X-tended Dynamic Range™ (65” model) enhanced by the new 4K Processor engine to produce our best contrast ever – capturing every shade of light.
  • Supports Google’s latest Android TV operating system, making it easy to stream videos, function as a gaming device and provide enhanced features.
  • Google Play™ lets you enjoy what you like to do on a smartphone or tablet, from your television.
  • Powerful front-facing speakers (tweeters, woofers, and sub-woofers) produce clear dialogue and deep bass while also supporting Hi-Res Audio to complement the 4K picture.
  • Other features: Ready for the latest 4K new spec “HEVC” and “VP9” which can receive 4K distribution services and YouTube in 4K.

X8500C Series 4K LCD TV (55”, 65” and 75” Class models)

  • Introductory 4K LCD TV series, which expands the 4K experience to multiple screen size options.
  • Features new 4K Processor X1 to improve clarity, colour accuracy and contrast of HD and 4K video.
  • 4K X-Reality™ PRO to bring a stunning detail with Sony’s unique algorithm of reality creation database for whatever you are watching, such as TV broadcast, DVD, Blu-ray disc, internet videos and digital still photos.
  • Brilliant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy by the new engine.
  • Supports Google’s latest Android TV operating system, making it easy to stream videos, function as a gaming device and provide enhanced features.
  • Google Play™ lets you enjoy what you like to do on a smartphone or tablet, from your television.
  • Other features: Ready for the latest 4K new spec “HEVC” and “VP9” which can receive 4K distribution services and YouTube in 4K.

X8300C Series 4K LCD TV (43” and 49” Class models)                 

  • Introductory 4K LCD TV series, which expands the 4K experience to multiple screen size options.
  • Features new 4K Processor X1 to improve clarity, colour accuracy and contrast of HD and 4K video.
  • 4K X-Reality™ PRO to bring a stunning detail with Sony’s unique algorithm of reality creation database for whatever you are watching, such as TV broadcast, DVD, Blu-ray disc, internet videos and digital still photos.
  • Supports Google’s latest Android TV operating system, making it easy to stream videos, function as a gaming device and provide enhanced features.
  • Google Play™ lets you enjoy what you like to do on a smartphone or tablet, from your television.
  • Other features: Ready for the latest 4K new spec “HEVC” and “VP9” which can receive 4K distribution services and YouTube in 4K.

 

2015 BRAVIA™ Full HD Line-up:

W850C series (65” Class model) and W800C series (43”, 50” and 55” Class models)

  • X-Reality™ PRO reduces noise and presents stunning picture details by cutting various types of noise in Analog/Digital TV signals, DVD and Blu-ray Disc, and even digital still photos.
  • Class-leading slim design and aluminium frame maximise room space and accentuates style to your living space.
  • Supports Google’s latest Android TV operating system, making it easy to stream videos, function as a gaming device and provide enhanced features.
  • One-Flick Entertainment allows you to access content quickly and intuitively without any disturbance while watching TV.
  • Google Play™ lets you enjoy what you like to do on a smartphone or tablet, from your television.
  • Share precious moments with your loved ones via Photo Sharing Plus™.

 

W700C series (32”, 40” and 48” Class models)

  • X-Reality™ PRO reduces noise and presents stunning picture details by cutting various types of noise in Analog/Digital TV signals, DVD and Blu-ray Disc, and even digital still photos.
  • Slim design flatters any living space with beautiful styling and class-leading slimness. One-Flick Entertainment allows you to access content quickly and intuitively without any disturbance while watching TV.
  • Enjoy smart living with built-in wireless LAN. There is no longer a need to find a network cable. Simply enjoy a hassle-free set-up to your home network with easy Wi-Fi connection.

R550C (32”, 40”, and 48” Class models) and R500C series (32” Class model)

  • Slim design flatters any living space with beautiful styling and class-leading slimness.
  • Enjoy smart living with built-in wireless LAN. There is no longer a need to find a network cable. Simply enjoy a hassle-free set-up to your home network with easy Wi-Fi connection.
  • Access to YouTube and other popular video streaming apps right at the comfort of your living room.
  • Share precious moments with your loved ones via Photo Sharing Plus™.

The new line of BRAVIA™ 4K LCD and Full HD televisions from Sony will be available at all Sony Store and selected authorised outlets from June 2015 onwards.

Google, Google Play, Android and other marks are trademarks of Google Inc.

 

About Sony Electronics (Singapore) & Sony South East Asia

Sony Electronics (Singapore) was established on 1st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems. As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s