Press Materials

Flagship P660 Smartphone Makes its Debut Southeast Asia Appearance in Singapore


PHICOMM Singapore today announced the launch of P660, making its debut South-East Asia appearance in Singapore to various press during the launch event held at CommunicAsia 2015. Started out as an Original Equipment Manufacturer (OEM) for various mobile phones, the launch of flagship P660 4G/LTE smartphone under the Passion Series establishes PHICOMM’s vision to lead the market with innovation, superior craftsmanship and high quality. “PHICOMM has lead the OEM industry since 2009. With the launch of P660, it marks the start of our vision to be the leading brand in mobile communication that raises the bar in both form and function.” said Jeffrey Fan, President of Global Sales and Marketing for PHICOMM.

“The P660 caters to consumers who demand a smartphone that not only packs a punch in functionality, but also competitively priced. The quality display and powerful performance of P660 provides an all-rounded smartphone experience like no other.”

• P660 marks PHICOMM’s transit from Original Equipment Manufacturer to a smartphone brand
• Super-fast Qualcomm Snapdragon Octa-Core processor makes multitasking a breeze with minimal power
• Capture high quality photos with 13 megapixel camera, equipped with SONY IMX214 sensor

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Quality with a touch of class
P660 harnesses PHICOMM’s expertise in quality craftsmanship and manufacturing processes as the OEM for various leading smartphone brands in the world. Targeted for the upwardly mobile, the P660 was designed by a team of experienced designers and technologists, with emphasis on user experience and ergonomics at every stage of the design process.

The lightweight aluminum-magnesium alloy frame, together with the durable and wear-proof polycarbonate shell with anti-scratch matte finish, provides a touch of sleekness with added durability and lightness to P660. Sporting a uni-body design at just 7.3mm thin and 110 grams in weight, P660 is also one of the lightest smartphone in the market. The side key for power and volume control complements the overall design, making it perfect for one-handed operation.

Superior performance that lasts
Operating the EXPECT 5.0 user interface based on the Android Kit Kat 4.4.4, the P660 comes equipped with 2GB of RAM, as well as the super-efficient Snapdragon 1.5 GHz Octacore MSM8939 processor – a first of such in the industry. Whether it is about running several apps, checking Twitter feeds, taking pictures or streaming to the latest chart-toppers, the P660 makes it even easier to multitask and switch between apps without affecting performance and power. The 2,300-mAh battery provides over ten hours of talk time, and up to seven hours of uninterrupted video viewing. The P660 supports network connection over 4G/LTE, and it comes with dual-SIM support. With a maximum download speed of 150Mbps, the P660 makes it quick for users download their favorite content, use their favorite apps or to surf the web. With in-built 16GB of storage, P660 can be further expanded with an external memory of up to 64GB using microSD. Sheer brilliance with Full HD display, stunning graphics and a 13-megapixel camera The P660 comes with a built-in 13-megapixel camera with Multi Face Detection and Highdynamic-range (HDR) imaging functions, using the SONY Stacked CMOS IMX214 sensors.

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Besides capturing vivid still images, the camera also supports 1080p video recording at 30 FPS, making P660 well positioned and versatile for capturing any moments in life. Taking a perfect selfie with everything and everyone is easy with the front 5 megapixel camera with 84° wide-angle lenses. The P660 also promises to bring a stunning and rich graphic experience with the built-in with Qualcomm Adreno 405 graphics processing unit (GPU), coupled with Direct X 9.3 and OpenGL ES 3.0 application program interface (API) support. The 5” Full HD in-plane display, with a resolution of 1920 x 1080 at 441 PPI, promises to bring sharp and crisp images to life. The capacitive screen functionality enables a hassle free use of screen with either wet fingers or gloves on hands.

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Live your life with Passion
On top of the long battery life and superior performance, the P660 comes equipped with a host of amazing functions such as Bluetooth 4.0 support, acceleration, light and proximity sensor, as well as AGPS support. Connecting with other devices simultaneously for file sharing is made easy with Wi-Fi Direct, allowing other Wi-Fi Direct enabled devices to connect to P660 without requiring a wireless access point. Retailing at S$318, the P660 is available in Black, and sold in Singapore via the PHICOMM showroom and online store at http://www.phicommasia.com starting 4th June 2015. For full product specification, please visit http://www.phicommasia.com.

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