Organic News

Grey Group Singapore and British Council Singapore turn everyday surroundings into one big classroom


In order to help non-native English speakers to improve their English language, Grey Group Singapore and British Council Singapore have introduced the Visual Dictionary.

The idea behind the Visual Dictionary is to turn everyday surroundings into one big classroom with the ease of using an app.

Learners only have to snap a photo of an object which they do not know, and through an image recognition technology, the Visual Dictionary will then display the word along with the audio pronunciation of it.

“One of the easiest ways to learn another language is by practicing it every day. By learning a new word each day, students can rapidly expand their vocabulary to achieve fluency in the language. The Visual Dictionary is an easy, innovative and effective method that aids students in improving their English language,” said Regina Goh, Director, Marketing and Communications of British Council Singapore.

“Learning English as a second language can be difficult for non-native English speakers. This app helps with the large vocabulary and difficult pronunciations that one can come across. The Visual Dictionary has tackled this issue effectively,” said Ali Shabaz, Chief Creative Officer of Grey Group Singapore.

The Visual Dictionary app has recently also won ‘Mobile of the Day’ at the FWA. You can download the app here:

iOS: http://apple.co/1Fhp1hz
Android: http://bit.ly/1Hee40y
Website: http://www.visualdictionaryapp.com

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