Branded Content

Probably the best job in the world! Be a beer taster and earn SGD10K in just 4 hours!


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Have you fantasized about nabbing your dream job? The one where you spend all your time out of the office, enjoying an ice-cold brew with your mates? Calling all beer lov-ers, your dream job is finally here! Are you ready to take your affinity with Carlsberg and your impeccable taste buds to the next level? Carlsberg is looking to hire a beer taster for just 4 hours of work, with an at-tractive remuneration package of SGD 10,000!

Sounds too good to be true? It only gets better because the top candidate for the job does not need to possess any experience or educational background relevant to the beer industry. All he or she needs is a burning passion for Carlsberg brew, and to be available for a day to undertake the role of a Carlsberg am-bassador.

What sort of ‘work’ is required? Carlsberg figured that nothing could possibly be better than getting paid to enjoy probably the best beer in the world, hang out with friends, and simply have fun. We’ve even got you covered with a personal chauffeur to ensure you enjoy the brew responsibly. So, what are you waiting for? Submit your application now!

This genuine recruitment drive is part of the next phase of the “If Carlsberg Did…” campaign which was launched in June this year. With the inventive “If Carlsberg Did Fitting Rooms…” commercial spot, Carls-berg gave legions of bored males something to wish for the next time they get dragged along on a shop-ping trip with the girlfriend. Now, Carlsberg is back to put a refreshing spin on stuffy meeting rooms. Their latest “If Carlsberg Did Meeting Rooms…” print campaign depicts what is probably the most inspiring boardroom in the world — a larger-than-life swimming pool complete with a floating conference table and a Carlsberg bar just within reach.

“The first things that often come to mind when one thinks of work are grey walls, conference rooms and tiny cubicles – elements that generally do not inspire,” said Jolene Yeo, Marketing Director of Carlsberg Singapore. “If anyone were to make meeting rooms extraordinary, it would be Carlsberg, but we only make beer. We hence wanted to deliver probably the best work experience to beer lovers in Singapore by offering probably the best job in the world. This stems from our dedication to our brand promise of bring-ing to life the Carlsberg spirit by offering superior experiences to our loyal consumers.”

To amplify the brand’s trademark humour and imagination, Carlsberg will not be following typical hiring policies but will invite selected candidates to step out of their comfort zone with an unconventional inter-view process.

Follow Carlsberg Singapore on Facebook to find out how the brave candidates fare! This dream job is open to all Singaporeans aged 18 and above. Potential candidates may apply at http://www.probablythebest.com.sg from today until 7 December 2015.

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