School bags, stationary, and vouchers — these were among the list of items that volunteers from Konica Minolta Business Solutions Asia (BSA) distributed today to underprivileged students from various walks of life. More than 100 students benefited from the donation drive, which was a Christmas initiative to help the students prepare for the upcoming school year.
“As part of our ongoing initiative to contribute positively to the local community, we believe everyone can play an active role to serve the less fortunate. The Corporate Social Responsibility (CSR) activity is in line with our philosophy — The Creation of New Value, where we strive to realise our vision as a global company that is vital to society. We aim to establish ourselves as an innovative and constantly evolving company that strives to contribute to the resolution of societal challenges by creating value that improves the quality of our world through our business endeavours”, said Ms Celine Chelsea Long, Regional Marketing Manager, Konica Minolta BSA.
“A friend in need is a friend indeed. We thank Konica Minolta for sponsoring these gifts during this time of the year when expenses are high, and being a friend to our families”, said Gerard Ee, Executive Director of Beyond Social Services.
“This is an unique initiative for us as”, she continued. “Konica Minolta BSA organises CSR activities at least once every quarter, but this was the first time we has undertaken a donation drive of this nature. It was truly heart-warming.”