Branded Content Lifestyle

COO – Singapore’s First ‘Sociatel’ Brand, A New-Generation Hospitality Experience & COO Bistro


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Singapore’s first ‘Sociatel’ brand introduces a new-generation hospitality experience to locals and travellers alike – its first property in Tiong Bahru, designed by multi-award winning design firm Ministry of Design, synergises a design hostel and a casual bistro, while introducing COO Connect, a digital interest matching tool aimed at connecting like-minded hostel guests. The unique COO brand DNA of being ‘Glocal’, Social, and Playful transcends through the design hostel, bistro offerings, and in the future – all things related to COO. Unveiling STAY, EAT and CONNECT in its first phase, COO aims to continue building a distinctive brand experience with future expansion plans to include introducing single rooms alongside the shared ones, varying F&B concepts, integrated retail spaces and even co-working environments.

The design hostel houses COO Bistro, that casually sits in the heart COO and serves up a contemporary ‘Glocal’ menu that draws inspiration from an array of global and local cuisine. In keeping with the COO brand ethos of being ‘locally rooted’, the casual bistro showcases its whimsical interpretation of local dishes that resonate with the Tiong Bahru neighbourhood.

Catering to both travellers and locals in a neighbourhood that embodies the quintessential local experience, COO Bistro plays up on its ‘Glocal’, Social and Playful aspect of the brand in its menu creation. True to what real food should be, fresh ingredients are used and sauces and dips are house made from scratch. Opened daily (except Tuesday), the bistro serves up two menus, an All-Day-Brunch Menu and a Dinner Menu, the latter offering a more refined choice of mains.

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