Jack Wills, known for its cult British clothing, announces the opening of its second retail store at Takashimaya Shopping Centre, Ngee Ann City, two years after its debut in 2014.
This retail outlet is the brand’s eighth store in Asia, and the third outside of Hong Kong since the company’s foray into the region in 2011. The 200 square foot store in Takashimaya, located at the heart of Orchard Road reflects all that is Fabulously British. Jack Wills, for more than 16 years, has brought British heritage inspired wares of the highest quality to the wardrobes of spirited and
inspired youths, epitomising what it is to be British, irreverent and carefree. This store will carry an extensive range of products targeted at the discerning and sophisticated women and men who are inspired by the British heritage and fashion style.
The Grand Opening Party was presided by the brand’s Founder & CEO, Peter Williams who had flown in for the day to celebrate the official opening of Singapore’s second Jack Wills store.
“Since we opened our first store in Singapore in 2014, we’ve received an immense support and brand liking towards our Jack Wills Brand which we are grateful. The strong consumer demand for our products accelerated our plans for this second outlet. I have watched Jack Wills grow and flourish in the region and we are committed to provide even better quality products and a unique customer experience through the opening of our second outlet,” Peter Williams said.
Jack Wills was established in 1999 by founders Peter Williams and Robert Shaw in Salcombe, Devon, a small coastal town in the south of England. Ever inspired by the best of British, from its history and culture to sporting and country pursuits, the company’s registered trademark,“Fabulously British” encapsulates the inspiration behind Jack Wills – high quality goods that draw heavily on British heritage and style. Jack Wills takes pride in using the finest quality materials, techniques and design to deliver the brand’s distinctive connection between the old and new, epitomizing what it means to be young and Fabulously British.
The Ngee Ann City, Takashimaya store opens with the Jack Wills Autumn and Christmas 2016 collections. For the Christmas 2016 collection, expect festive hues, soft textures and iconic “Made in Britain” outerwear pieces. The boutique will also carry accessories, homeware and gifts to suit every shopping need.
Jack Wills’ Christmas collection focuses on quality rather than quantity, and clothes that suit our lifestyle, for work, socializing and everything in between. The designers have invested a huge amount of time and energy into upgrading the fabrics, fits and detail of not only the core clothing –hoodies, loungewear, knitwear – but also seasonal items such as outerwear of the finest quality.
Jack Wills has a strong following amongst some of the most quintessentially British style icons, including Princes William and Harry, Emma Watson.
Local Fashion Influencers and celebrities who attended the grand opening party include Nellie Lim, Maybeline Sim, Peggy Heng, Silver Ang and Benjamin Tan. When interviewed, Silver Ang, who is a local artiste and blogger said ‘I am definitely impressed by the new outlet at Takashimaya. British fashion has always been an inspiration for me and Jack Wills’ clothes have indeed motivated me to pursue the finest quality and style in my choice for a fashion label. I look forward to shopping more often at this outlet’.