With Christmas drawing closer, Jack Wills celebrate the lead up to the most festive day of the year with the 21st century invention of Friendmas.
The brilliant invention allows many of us who have moved away from home to celebrate Christmas Day twice. It’s when best friends get together with the sole aim of eating, drinking and being very merry, with gifts, knits, hats and crackers.
British lifestyle and fashion brand Jack Wills has seen a trend among its customers particularly twenty-somethings now living away from home – for celebrating Christmas with their friends about a week before Christmas Day. As such Jack Wills has announced a new festive moment in its honour – officially declaring the third Saturday of every December to be Friendsmas, with the inaugural Friendsmas Day on Saturday 17th December 2016.
“Although I am now an ancient 42-year-old, some of my happiest Christmas memories actually revolve around spending that week before it with mates,” said Peter Williams (Founder and CEO of Jack Wills).
To celebrate Friendsmas 2016, Jack Wills will ask the public to share favourite #Friendsmas moments and give them the chance to win the ultimate Friendsmas Day for themselves and four friends in the #DearJack competition.
Public can create as many guest list of 4 on Jack Wills interactive website (jackwills.hk/DearJack) for the chance to win an Ultimate #Friendsmas – a FREE shopping spree in Jack Wills and a festive feast with their friends.
Watch the video here: https://www.youtube.com/watch?v=a0tmiHfCWUU